Where will they work? Image from a screen-generated fly-over of Aura.
Where will they work? Image from a screen-generated fly-over of Aura.

Where will the 50,000 people from Aura work?

FINDING work on the Sunshine Coast has its challenges, so where will the 50,000 people who eventually move into the Sunshine Coast newest city find work?

Stockland Sunshine Coast Regional Manager Ben Simpson doesn't expect people will have to join the traffic jam and travel along the Bruce Highway to Brisbane.

The new city centre will have plenty of opportunities on its door step to ensure people won't have to travel far.

More than 1700 direct and indirect jobs will be created in the first year of the project alone, with an average of 300 people on the construction site each day at the moment.

Aura was predicted to create an extra 18,500 direct and indirect jobs over the first 10 years of the project.

By the end of the 30-year life of the project, Stockland predicted 20,000 on-site jobs and 20,000 off-site jobs would be created.

Two business and enterprise parks would also act as substantial new centres for innovation, trade and local employment on the Coast.

And with 20 schools and education facilities to be created across the site, this would boost job prospects.

The City Centre will comprise 100,000sq m of retail and 50,000sq m of commercial floor space and all those shops and businesses would need employees.

University of the Sunshine Coast Director of Sustainable Research, Prof Tim Smith, was also confident about employment prospects.

"The Sunshine Coast economy has diversified over the last 10 years and continues to diversify,” he said.

"One of the issues we have is the high concentration of small to medium enterprises which are all affected by macro-economic conditions.

"At the same time there are avenues for innovation and for the region to reinvent itself.

"Certainly, there a very significant drivers occurring like the University Hospital and the growth of University of the Sunshine Coast.

"The next 10 years there will be a lot of spin-off.

"There will be people who might be working at the Uni and hospital and they will need people to build their houses and renovate.”

Prof Smith's greater concern was the "broader sustainability issues for the Coast”.

"We have to decide what sort of future do we want on the Coast and do we want to maintain our natural assets of have them degraded.

"This is the potential threat from sprawl development.”