The Noosa Biosphere is looking to be a major lure for a tourism revival.
The Noosa Biosphere is looking to be a major lure for a tourism revival.

Noosa’s Biosphere is way out there

There is the Rubik’s cube, and over in Missouri the Climatron Geodesic Dome and right here on the Sunshine Coast we have even the more unfathomable Noosa Biosphere.

Ever since UNESCO declared the local shire an environmental showpiece a Biosphere Reserve back in 2007, many locals and visitors alike have been left scratching their head wondering what the heck it all means to them.

Also read: Drilling the former Biosphere boss for answers

Our Biosphere: Questions and answers

Well now Tourism Noosa has decided to turn the enigmatic designation into a drawcard designed to bring back the holidaying hordes to their rightful places … Hastings St, the eastern beaches, Tewantin, the national park, Noosa North Shore and the wide open green spaces of the hinterland.

Noosa’s peak promotional body has just released a series of digital teasers enticing visitors to …. Get Ready To Enter The Biosphere!

Tourism Noosa CEO Melanie Anderson said the three animated video clips will be shared to target markets intrastate and interstate for those who can travel to Noosa and feature “a fun lighthearted message about what makes a biosphere”.

Discovering the joys of living with nature.
Discovering the joys of living with nature.

This latest push comes with a key anticipatory message, Get Ready To Enter The Biosphere! Ms Anderson said the campaign was purposely designed to create a bit of fun with the destination messaging and to demystify what a biosphere is.

“The media landscape is extremely crowded at the moment with many of Australia’s key tourism destinations competing for Australian travellers,” she said.

“With a relatively small budget compared to many other regions, we needed to look at how we could create a point of difference through the clutter while also tempting potential visitors to consider Noosa as the destination for their next holiday”.

Ms Anderson said the teasers also pose the question – what is a biosphere and in a fun, simplistic way, informs it is how people and nature live in harmony and being acknowledged by UNESCO.

The Noosa Everglades forms part of the Biosphere. PHOTO: Jan Schramm.
The Noosa Everglades forms part of the Biosphere. PHOTO: Jan Schramm.

“We are very excited to launch the campaign next Thursday which will take visitors on a journey of what makes Noosa’s Biosphere Reserve special,” Ms Anderson said.

The teaser creative has been produced using handmade miniature characters and nature props that are used throughout the life of the campaign.

Ms Anderson said making of the campaign has been a highly complex process and behind the scenes footage will be released during the campaign.

Part one – https://youtu.be/apzdvg4PoYI

Part two – https://youtu.be/WCnxiuj9juM

Part three – https://youtu.be/Sfjyn9CB69c