Maccas KOs McKosher

DAVID and Goliath stories don't always follow the biblical template, as a Maclean man taking on fast food giant McDonald's has found out.

More than two years after attempting to register the trademark McKosher, the Australian Trademark Office has ruled against him.

Mark Glaser found he had bitten off more than he could chew, trying to to set up a restaurant celebrating both his ancestry and the town's Scottish associations in the face of the fast good giant with 35,000 restaurants around the world.

Mr Glaser first attempted to register the name in April 2014 and over the next two years presented evidence to support his claim.

He said he was of Scottish Jewish descent and his ancestors' surnames include McKosher, MacAdoo, Beadle, Zimmerman, Rosenthal and Glaser.

His intent was to "to open a restaurant in Maclean NSW Australia selling and serving kosher meals and products using Scottish and Jewish recipes and registered the business name 'McKosher' to trade under."

He also noted the local community use the Mc prefix to denote many of the town's landmarks and in naming events, like the Maclean McMarkets.

McDonald's lawyers revealed the corporation is in the throes of making only its second logo design change since 1948 at the behest of Rabbis in Jerusalem, who have asked the company to rebrand Kosher-friendly restaurants in the capital as McKosher.

"The certifying rabbis fear that a kosher certificate in one branch will mislead the public into assuming that all of the local McDonald's outlets are kosher," they said.

The office has refused Mr Glaser's application to register the trademark McKosher, noting there was a likelihood of contextual confusion.