‘For real’: Giant message in the sand to attract visitors
Visit Sunshine Coast has urged air travellers to “visit us for real” in a new marketing campaign.
The letters, 2m tall, were written in the sand at Coolum Beach to greet passengers on the Great Southern Land scenic flight.
The sold-out Qantas flight, which departed Sydney on Saturday, offered travellers an aerial experience while borders between Queensland and NSW remained shut due to COVID-19.
VSC interim chief executive Craig Davidson said he hoped the message to Sydney travellers was loud and clear.
“We miss you and can’t wait to welcome you back to the Sunshine Coast when it is safe to travel again,” he said.
“New South Wales has traditionally been our strongest interstate market, and as we head out of the school holiday period, we are missing them more than ever.
“We hope this grand gesture will remind them how much they love the Sunshine Coast and inspire them to stop dreaming and start planning their next visit.”
Passengers on the B787 Dreamliner flew over Coolum Beach at 3000 feet when they saw the message, “visit us for real”, written on sand with vinyl letters.
The message was accompanied with onboard commentary about the Sunshine Coast and treats from local company Kokopod Chocolate.
The Sunshine Coast was the first destination in Australia to greet travellers with an on-ground activation.
Qantas Captain Alex Passerini said the airline couldn’t wait to return travellers to the Coast once the borders reopened.