Digital billboard will be like 'mini' Times Square
THE Lincraft Building in the Toowoomba CBD is set to shine like never before.
Queensland's largest regional advertising company, Bishopp Outdoor Advertising will tomorrow launch the state's first regional digital billboard in the heart of Toowoomba.
The billboard has been likened to the famous One Times Square billboard in New York although at less than 30sq m, the sign will not be of the same scale.
The state of the art LED billboard, affixed to the Lincraft Building at the corner of Margaret and Ruthven Sts, will be launched at 11am by Toowoomba Mayor Paul Antonio and Bishopp chief executive officer Brad Bishopp.
The executive said it was a strong show of confidence in the Toowoomba economy.
"Digital billboards are being rolled out right across Australia's capital cities as a smart, cutting edge addition to the digital economy - this investment today is further proof that Toowoomba's economy is going from strength to strength," Mr Bishopp said.
"Over the past six months, we've been working with Council and the business community to develop this exciting addition to the Toowoomba CBD, which will bring new energy to the city centre and an exciting new advertising opportunity for local businesses."
Mr Bishopp said digital technology would be an important communication tool for the community, with the company planning to work with Toowoomba Regional Council to use the billboard to promote community initiatives and events.
"Digital billboards can be an invaluable resource for the community and for events like the Carnival of Flowers and Toowoomba's Christmas Wonderland, a great promotional tool" Mr Bishopp said.
He said Bishopp Outdoor Advertising had been part of the Toowoomba community for more than twenty years, and operates more than 70 billboards between Brisbane and Toowoomba.
"More than 80 per cent of the content advertised on Bishopp billboards is for local small and medium businesses - so this is a great boost for the local economy," Mr Bishopp said.
"For local businesses like Heritage Bank, Springs Garden World, City Golf Club and Angliss Meats, this billboard will be a huge asset now, and into the future.
"We're proud to be bringing this exciting addition to the Toowoomba CBD."
The sign will be a curved digital screen comprising of five vertical panels designed to wrap around the corner of the building.
It has been designed to fit in with the art deco style of the historic CBD landmark.
Toowoomba Regional Council documents showed there had been some concerns about the size of the installation and whether it would present a safety risk to traffic in the CBD, but all objections were set aside with the revised plan.