Coastline BMW wins back-to-back dealer accolades

13th March 2018 5:49 PM
BMW Group Australia Marc Werner and Coastline BMW dealer principal Brad Butcher. BMW Group Australia Marc Werner and Coastline BMW dealer principal Brad Butcher. Andrew Hobbs

THREE decades of dedication were recognised this month with Coastline BMW securing the Bavarian brand's biggest accolade Down Under.

For the second year in succession, Coastline BMW was named BMW Dealer of the Year at Melbourne.

"Coastline BMW is thrilled with the achievement of being recognised as the top performing BMW dealership in Australia for a second consecutive time,” dealer principal Brad Butcher said.

"We thank our staff, whose unparalleled commitment to providing customers with truly first-class service and sales have allowed us to reach this pinnacle - and our incredibly loyal customer base, who we have been fortunate to know and serve for 31 years.”

The evening was hosted by BMW Group Australia CEO, Marc Werner, who thanked the dealer network for their work and dedication during a time described as a "year of consolidation” for the luxury brand.

Sales of prestige vehicles contracted over the past 12 months, yet the propeller badge is poised to make its move in the year ahead.

"With up to $400million being invested into the network over the next three years, a huge onslaught of product arriving on our shores, and hard-working dealership teams throughout Australia, 2018 is bound to be a remarkable year for the BMW brand,” Mr Werner said.

New to market is the updated electric-powered i3, while the funky X2 SUV has also just arrived in showrooms.

Also ready for the arrivals lounge is the rampaging M5 powered by a 4.4-litre twin-turbo V8, a new generation X4 while the bigger X7 is forecast to debut early 2019.