IN THE FIGHT: Gympie business owners Matt Castley and Murray Benton from Fight The Good Fight Australia.
IN THE FIGHT: Gympie business owners Matt Castley and Murray Benton from Fight The Good Fight Australia. Renee Albrecht

Anti-bullying campaign gets down to business

GYMPIE man Murray Benton's dream of enacting real change with how schools across Australia deal with bullying is one step closer to becoming reality.

After receiving an overwhelming national response from his anti-bullying campaign, Fight The Good Fight Against Bullying Australia over the past seven weeks, Mr Benton and fellow anti-bullying campaigner Mathew Castley have launched a business venture aimed at working with schools and government agencies.

The Good Fight Australia Pty Ltd was initiated on the back of Mr Benton's successful social media crusade after his 12-year-old brother attempted to take his own life due to school-based bullying in Gympie.

While still in its infancy, the Fight The Good Fight Against Bullying Australia campaign has been endorsed by dozens of celebrities including Ed Sheeran, Lisa Wilkinson, and Nathan Jones as well as local country music star Caitlyn Shadbolt and the Brisbane Broncos .

Mr Benton said establishing the business was the next step in making sure the right people heard his message.

"We strongly believe we are creating the foundations for something truly beneficial for our youth," Mr Benton said.

"We have come this far and too many kids have lost their lives. Now we need our government to stand up and support us moving forward."

As well as providing a positive social media platform for bullying discussions, The Good Fight Australia is developing educational and interactive material for students, parents and teachers. Mr Benton said the business mandate was to "help educate, motivate and empower victims, bystanders and bullies to speak up and receive support."